September 24, 2020
Sherri was a special guest on Everyday Investor with Rav Toor talking about the importance of investing in your brand.
We are changing things up on the Everyday Investor! Instead of talking about real estate, we are talking about investing in your brand and why that is so important. Joining me today is Sherri Barna from Purple Bean Media and we cover why it's so important to invest in your brand, what the ROI is and some risks involved with brand building.
November 25, 2019
This was a one of a kind podcast! We are so happy to have Erica Ehm, former MuchMusic VJ, founder of the YummyMummy Club and beloved Canadian icon!
She speaks to us about how women can navigate the business world and lessons that we can all use to bring our business to the next level.
Enjoy this one!
October 25, 2019
Is there a co-relation with social media use and the rise of depression?
This is a very different episode compared to our last 8 - we have invited special guest Dr. David Ralph to speak about the dangers of social media, devices and our constant connectedness.
In this episode we talk about the rise of mental health problems in North America, and what we can do to help our children thrive today.
Join us today!
October 7, 2019
Events are an amazing tool when it comes to marketing, whether you are attending or putting it on.
At Level Up Academy, we often create and host events, which helps expose our brand and sets us up as the experts in the room. If you aren't looking to host an event, you can always go to one, and take advantage of the marketing opportunities they offer.
This podcast will explain how to use events to position your brand, create social media content and increase exposure.
September 16, 2019
A loss leader is a product sold at a loss to attract customers. Black Friday is a perfect example of this - think of the huge sales that stores offer ... and the line ups that accompany the sales.
This episode of LevelUp Academy touches on why are loss leaders are an important marketing strategy (for services or product) and what you can do to get more people in the doors!
September 9, 2019
Companies from out of town are starting to advertise digitally in the smaller cities and taking the business from local companies.
Is your website ready for the competition?
1) You need to pop up on the first page of Google - optimize your website!
2) Be where your people are - social media, email, search
Listen to this episode of LevelUp Academy and find out how to Level Up your website!
September 3, 2019
These three steps can be implemented immediately, and they can actually help grow your business. If you are looking to grow your business, these are three easy things you can do that will help take your business to the next level.
August 27, 2019
Google Reviews - How important are they? Do businesses need them? Should they be asking for them? In this episode, we delve into the necessity of Google Reviews, and how they help your digital presence!
Find out on episode 4 of the LevelUp Academy Podcast with Trevor and Sherri!
August 19, 2019
So many customers say, "if you could just choose one site to be on, what would you pick?" We never answer that. We are all about multiple streams!
You need to be where your customers are - that might be Facebook, reading blogs or watching videos on YouTube. Be everywhere!!
Posting is like working out. If you want to get in shape, the more working out you do, the better it is.
Building your brand is all about increasing exposure!
July 31, 2019
Who is your perfect customer? Is she married with children, a teenager from an urban centre or a man who makes over 100K per year?
It is essential to niche down and figure out who you are selling to. Once you know your ideal customer, both marketing and messaging are created specifically for that avatar, which makes it incredibly easy to make the sale.
Learn more about creating your customer avatar on episode 2 of the Level Up Academy Podcast with Trevor & Sherri.